I played an integral role in developing a customized website while collaborating with key stakeholders. Our platform of choice was the Craft CMS, which I tailored to create bespoke content models that precisely met the client's unique needs.

My responsibilities spanned various stages of the project, from understanding client requirements and conceptualizing the design, to developing content models and implementing the site. Our emphasis on customization allowed us to deliver a website that was not only visually compelling, but also functionally robust, in stride with the business strategy, and intuitive to navigate.

The site drove KPIs by focusing on user flow while allowing users to manage content in modular pieces (for example, adding and changing a venue's capacity, floorplans, and adding gallery images), leading users to a robust booking form.