Taking the lead in a highly competitive digital landscape, I developed a $5k/month Search Engine Marketing strategies targeting key segments. Utilizing focused strategies like single keyword campaigns, I successfully met crucial Key Performance Indicators, including top-of-page rank, impressions, and quality conversions via phone and the Request for Proposal web form.

The primary objectives of the SEM strategy were to:

1. Prioritize quality over quantity in conversions
2. Achieve top-of-page ranking against competitors
3. Design and manage distinct seasonal campaigns aligned with content and event calendars
4. Uphold the existing general campaign for the brand
5. Develop reporting mechanisms (e.g., Google Forwarding with the Call Extension)
6. Synchronize AdWords with other social media efforts
7. Provide regular updates and liaise with the marketing team on a biweekly basis

In addition to my core responsibilities, I extended my expertise to other stakeholders, such as the accounting team. I helped them understand the intricacies of ad spend, set up automated reports based on their specifications, and provided them with the necessary tools to budget appropriately.