We created a scalable, visual style guide for the Bently Reserve commercial office and event space; this work was based on testing and market research. More than just a tool for aesthetic cohesion, this guidebook served as a blueprint for website IA. The design led to increased quality event RFPs on the site, as well as greater tenant engagement from commercial clients. Furthermore, it became the foundation for our marketing strategy and Search Engine Marketing campaigns, influencing the brand's digital presence for years to come.