Bently Ranch sought a website redesign to reflect their rebranding transition towards a farm-centric identity. I spearheaded the effort to streamline the site and infuse it with a modern voice and tone. Meanwhile, the design team embraced a minimalist aesthetic, invoking the ranch's expansive landscapes and organic structures while paying tribute to its Old West heritage.

The site was developed using the Hugo static framework because the stakeholders did not anticiate needing updates, giving the website for a snappy user experience.

We developed the site using the Hugo static site generator, chosen for its developer-friendly nature and ability to deliver a fast user experience. Given the stakeholders' anticipation of infrequent updates, Hugo provided an optimal solution, maintaining the site's performance and ease of use."