Bently Heritage Website

With my penchant for Craft CMS's strategic design approach and ease-of-use, I assumed a pivotal role in developing a customized website for Bently Heritage. Working closely with key stakeholders, I tailored Craft CMS to create bespoke content models, specifically crafted to meet our client's unique needs.

A content module on the Heritage home page
A content module on the Heritage home page

This site used a several core features:

  1. Dynamic Recipe Pages: Featured posts, an advanced filtering system, and on-the-fly category creation aimed to align with user intent, derived from our comprehensive research.
  2. DRY (Don't Repeat Yourself) Content Models: Information inputted in one place could be presented in multiple contexts. For example, awards information could be displayed alongside a particular product and in general news.
  3. Rich Galleries: Featuring both video and image content to engage visitors.
  4. Custom Campaign Landing Pages: These landing pages were equipped with UTM parameters, allowing the marketing team to launch campaigns independently, without developer intervention.
  5. Drag-and-Drop Content Ordering: A feature introduced for enhanced ease of use.
Adding awards for a craft spirit
Adding awards for a craft spirit
User-friendly navigation: the dropdown menu is created with categories content writers can create on the fly, allowing them to serve user intent
User-friendly navigation: the dropdown menu is created with categories content writers can create on the fly, allowing them to serve user intent